Map file columns to conversation variables in campaigns
Sequences & CRMNewJun 22 – 28, 2026
When you set up a WhatsApp campaign for a text agent, the variable mapping step now lets you link columns from your contact file to the conversation variables your agent defines, next to the template variables. Each contact's values travel with their conversation, so the agent can use them during the chat. The section is optional and only appears when the agent has conversation variables.

