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Run a text sequence with no end date

Sequences & CRMNewSep 7 – 13, 2026

Leave a text sequence's end date empty and it stays active, so a sequence fed by a webhook never has to be rebuilt and re-linked.

A text sequence no longer needs a stop date. This helps most when new contacts keep arriving, for example from a webhook: before, a sequence that reached its end date had to be rebuilt and re-linked every time it finished. Now it stays active indefinitely and waits for new contacts.

Create a sequence with no end date

  1. Open Text Sequences and start a new sequence.
  2. In Schedule your sequence, set the Start date as usual.
  3. Leave End Date (Optional) empty and finish the wizard.
The Schedule your sequence fields with a start date and End Date (Optional) left empty
An empty end date means the sequence keeps running.

Remove the end date of an existing sequence

  1. Open the sequence from Text Sequences.
  2. In its Settings tab, clear the end date.
  3. Click Save changes.

Good to know

  • Setting an end date works exactly as before.
  • Waiting for contacts is a normal status for a sequence with no end date: it has nothing to send right now and picks up new contacts as they arrive.
  • When the outreach is over, pause the sequence so it doesn't stay active by accident.

Learn more

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