Run a text sequence with no end date
Sequences & CRMNewSep 7 – 13, 2026
Leave a text sequence's end date empty and it stays active, so a sequence fed by a webhook never has to be rebuilt and re-linked.
A text sequence no longer needs a stop date. This helps most when new contacts keep arriving, for example from a webhook: before, a sequence that reached its end date had to be rebuilt and re-linked every time it finished. Now it stays active indefinitely and waits for new contacts.
Create a sequence with no end date
- Open Text Sequences and start a new sequence.
- In Schedule your sequence, set the Start date as usual.
- Leave End Date (Optional) empty and finish the wizard.

Remove the end date of an existing sequence
- Open the sequence from Text Sequences.
- In its Settings tab, clear the end date.
- Click Save changes.
Good to know
- Setting an end date works exactly as before.
- Waiting for contacts is a normal status for a sequence with no end date: it has nothing to send right now and picks up new contacts as they arrive.
- When the outreach is over, pause the sequence so it doesn't stay active by accident.

